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Are you naturally more comfortable with facts and information, than relating with others?
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Do you find it difficult to establish trust with your patients? Do they believe that their care and wellbeing is your top priority?
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Have you ever felt the pressure to "sell" rather than educate?
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Patients desire to be cared for by their physicians.
The current system treats people like numbers. It is your job as the physician to break free from the current system and its culture and break down the barriers with your patients.Â
Imagine if...
âž” You worked in an environment where you had the freedom and flexibility to connect, care and educate, without the pressure of revenue or stats
âž” You could establish a foundation of trust with each of your patients and take time to treat the whole person, helping them take responsibility of their own health.
âž” You could maintain a consistent base of satisfied customers, rather than having to invest time and resources into promotion and marketing
This can become your reality, if you are willing to shift your mindset and adjust your value system, placing PEOPLE at the forefront of your practice. We can make the medical field a safe place full of love and kindness toward those we serve.
Count me in!
Let's Change the Culture of Healthcare Together
In the course, Treating People Not Patients, Dr. Mike Sonick gives us the framework for growing a practice based on providing great service to patients. Dr. Mike will show you how an emphasis on hospitality, combined with a patient-centric experience will help you connect with and serve your patients.
Introducing
Treating People Not Patients!
Practical Insights on Hospitality and Human Connection to Provide High Quality Care Experiences for People and Practitioners
A place for any Health Care Professional to learn how to combine hospitable touches with a patient-centered experience in order to transform their approach to Customer Service.
This training is perfect for your team.
Here is a suggestion on how to utilize this training for your entire dental staff:Â
Print a copy of the workbook for each team member and distribute prior to the meetings. Schedule one meeting a week, month or whatever is convenient for you and your team (we recommend an hour for each meeting)
- Start off the meeting with something positive. We often ask each team member to share a win from their personal or professional life. It serves to some cohesion in your group and begin on a positive note.
- Watch the video together. Each video is about 15 minutes in length.Â
- You can use the workbook as a guide for discussion. I would give the staff 15 minutes to think and fill it out.
- Spend some time discussing the questions.
- Create an action plan as to what might be changed, adopted, or created.
- Plan the next meeting. Begin the next meeting with a brief discussion of what has changed.
Meet Dr. Mike!
An internationally-known, highly-regarded authority in the field of dental implantology and periodontology.
Dr. Michael Sonick, DMD, is a full-time practicing periodontist and implant surgeon in Fairfield, CT. A renowned educator, author, and clinical researcher, he is a frequent guest lecturer for the International Dental Program at New York University School of Dentistry and the University of Connecticut School of Dental Medicine, and a former Clinical Assistant Professor in the Department of Surgery at Yale University School of Medicine.
He is author of the book Treating People Not Patients and the co-editor of the multi-language textbook, Implant Site Development and serves on the editorial boards of numerous journals. Dr. Sonick is a diplomate of the American Board of Periodontology, a diplomate of the International Congress of Oral Implantology, a fellow of the International Team for Implantology, a fellow of the International Society of Periodontal Plastic Surgeons, and an Eagle Scout.
Learn more about Dr. Mike!
Danny Meyer
Restauranteur
Michael Sonick’s business is to use his medical expertise to keep dental patients healthy. But he’s acutely aware that his deeper calling is to use his hospitality gifts to make people feel better. That insight no doubt separates his practice from the pack, and his lessons are applicable to any customer-facing business.
Dan Sullivan
Founder, Strategic Coach
Wall Street Journal and USA Today bestselling author
Dr. Sonick’s book is a reminder, particularly for those in medicine and dentistry, that individuals are at the core of any business model—something many practitioners seem to have forgotten. Using powerful stories from his life and practice, he shows the necessity of improving the quality of the patient-doctor human connection and makes a case for a customer-centered and hospitality-driven approach to treating patients.
The Power of Hospitality
It’s the little things that make a big difference. Going above and beyond for your patients. Small acts of kindness. At my clinic we strive to make each experience with us special. It’s part of our commitment to give everyone a wow experience—something extra they weren’t expecting.
Crafting An Impeccable Office Environment
Every detail matters when it comes to making your office environment inviting for your patients. From the decor, to the landscape and even your clothing choices... Our surroundings have a significant impact on the way we feel, and that’s especially true in medical and dental offices—places where we are vulnerable.
Quality Service & Quality Care
Each interaction a patient experiences, from the moment they walk through your door to the day their treatment is complete, must be pleasant, seamless, and exceptional. Connecting with your patients shows them that you care and are committed to them and their treatment, which helps them trust you and your care for them.
Providing a Patient-Centric Experience
If your patients are truly going to live healthy lives, you must invite them to take responsibility for their health by helping them understand it. Taking that time with your patients and looking to treat the whole person rather than just the obvious problems is part of a holistic approach that we should strive to provide. Taking the time to educate your patients helps to build connection with them. In turn that connection earns their trust, commitment, and consent.
...But wait, there's more!
As a special bonus, you'll have the opportunity to earn an exclusive Treating People Not Patients Certification showcasing your successful completion of this transformative training and your unwavering commitment to providing exceptional care to your patients.
And the best part? Your accomplishment is just a click away. Download and print your certification, allowing you to proudly display it in your office or add it to your email signature, serving as a constant reminder of your professional growth and dedication to excellence.
Get Access Now
Todd Williams
Healthcare and Hospitality Advisor
Former Senior Learning Manager, Four Seasons Hotels and Resorts
Former Vice President, Culture Development, Centura Health
Dr. Sonick is that rare individual who serves heart-first, title second. He sees the patient before him as a human… someone who presents more than a clinical need; someone who needs to be addressed as a whole person. With a deep understanding that care is both a noun and a verb, Dr. Sonick puts his patients at ease by delivering the quality they expect, while effectively communicating the personal purpose that drives his work. His humble and genuine approach allows patients to both know and feel they are in the capable, caring hands of a fellow human. This book is an indispensable guide to creating human experiences that foster loyalty, alleviate worry and lift you far above the competition.
Peter H. Diamandis
Founder, XPRIZE, A360, Singularity Univ., Author, Abundance, BOLD, Future is Faster Than You Think and, LIFE FORCE
Treating People, Not Patients, is a call to action for the future of medicine. In a world where exponential technology is able to handle the mountain of data, paperwork and machines, isn’t time that our physicians focus on patients as humans? It is rare to find a master surgeon understand the importance of human connection in healing. Dr. Mike Sonick shares with us his insights and passion regarding the importance of connecting with his patients, his team, his colleagues, his teachers and his students. Mike shares an enjoyable blend of true stories and specific teaching’s that model what being an extraordinary healthcare provider really means.
