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Grow Your Dental Practice

Achieve over 90% Patient Acceptance

With over 40 years of experience owning and managing a thriving dental practice, I want to help you do the same.

Three Ways I Can Support You

Take this video training with your team to learn how to run a successful practice.

Buy the Course

Read our bestselling book and learn the philosophy of Treating People, Not Patients.

Buy the Book


Have me speak to your team or at your event.

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My Story

In 1985, I started my periodontal practice in a town of 65,000, with 5 established periodontal practices and no existing patient base.

I produced $35,000 in my first year with an overhead of $125,000. It seemed like the naysayers were correct.

Today my fee for service practice grosses over $5 million annually with a four-month waiting list.

I will personally share with you the practice management secrets that have led to my success.

If you practice with integrity, you're in a niche practice.

Hi, my name is Dr. Michael Sonick. I have built a solid reputation and a successful practice, and am here to prove that any industry that focuses on serving people, prioritizing customer satisfaction, and doing the right thing, will lead to greater financial success.

Dr. Sonick's Latest Video on Treating People Not Patients

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We treat people not patients.

Your practice will grow if you are doing the right thing. Our field has become excessively commercialized, fixated solely on procedures. Yes, we teach you the procedures, but first, you must prioritize complete diagnosis and treating the patient as a human being.

You become more than just a clinician – you become a co-therapist, a co-diagnostician, and a collaborator in developing a treatment plan that serves the patient's best interests.

The key to clinical competency lies not only in mastering the necessary procedures but also in cultivating empathy, understanding, and unwavering integrity to fulfill all essential aspects of patient treatment.

I am committed to your success!

If you’re ready to develop the strategies needed to grow your business and knock it out of the park, these programs are for you. 

Sample Dr. Sonick's renowned program

Treating People Not Patients

We offer a variety of lecture topics to expand your practice

From periodontal surgical training, patient-centric care, and creating a state-of-the-art practice and business.

Download CDE Lecture Topics

How We Support You

Contact us for more information on educational activities close to you in CT and NYC.

TREATING PEOPLE NOT PATIENTS

After 40 years of running a world class successful practice, I felt compelled to share the secrets of my success with friends, patients and colleagues. So, I wrote a book and developed a teaching program. Treating People Not Patients is an Amazon best seller!

PRACTICE LOCATED IN FAIRFIELD, CT

Fairfield County Implants and Periodontics.
Founded by Dr. Michael Sonick in 1985. Our highly skilled team provide our patients with exceptional state of the art care in a comfortable caring environment.

SONICK SEMINARS CLINICAL LEARNING CENTER

One of the most important aspects of my life, is to educate others so they can become better versions of themselves. Sonick Seminars is the clinical venue designed to teach dentists the necessary clinical skills to become GREAT.

Michael Sonick, DMD

I have been a clinical periodontist and implant surgeon for the past 40 years. My passion is teaching and helping others to become the best at what they do.

Over the past four decades, I have had the privilege to help thousands of patients achieve ideal oral health in my dental clinic. I have held faculty appointments at Yale School of Medicine, University of Connecticut School of Dental Medicine, and New York University. I have published the textbook Implant Site Development, which has been published in many languages and is used around the world.

I have been fortunate to mentor and educate many dental students and dentists. I have enjoyed assisting them to become better clinicians and build successful practices and careers.

In my newest book, Treating People Not Patients, I share the systems and philosophies which I have employed to build a successful state-of-the-art, fee-for-service practice. I promise to share everything I know so that you can develop the hospitality strategies that will unleash your fullest potential.

I offer a wide variety of services, including online training, online courses, and one-on-one consulting and coaching.

In-Person Training

We have in-person hands-on surgical courses and lectures that will help elevate your clinical training. We also offer programs in lecture format.

Online Courses 

We have a multiple-session online program to assist you in developing the skills to relate better to your patients and your team. A work book and credentialling program is also included.

Keynote Speeches

Dr. Michael Sonick is available to lectures and keynote speeches. His enthusiasm is infectious. His programs are for dentists, physicians, supporting members of the team and anyone who wishes to elevate their level of customer service and hospitality.

I offer a wide variety of services, including online training, online courses, and one-on-one consulting and coaching.

In-Person Training

We have in-person hands-on surgical courses and lectures that will help elevate your clinical training. We also offer programs in lecture format.

Online Courses 

We have a multiple-session online program to assist you in developing the skills to relate better to your patients and your team. A work book and credentialling program is also included.

Keynote Speeches

Dr. Michael Sonick is available to lectures and keynote speeches. His enthusiasm is infectious. His programs are for dentists, physicians, supporting members of the team and anyone who wishes to elevate their level of customer service and hospitality.

1-on-1 Coaching

Work with me one-on-one to clarify your next business steps and discover the confidence you need to take your business to the next level.